An Introduction

Hello everyone, and welcome to my blog! This is a place for anyone interested in all things beauty influencer related. Our readers can range from beauty influencers themselves, PR professionals interested in learning more about the industry, or simply someone who is fascinated by the world of online beauty trends. Here, we’ll dive deep into the strategies and tactics that boost beauty influencers to fame, examining how they leverage their platforms to shape the media and communications landscape.

Beyond every sixty second clip of a “Get Ready With Me” video, product unboxing, or viral beauty hack is a presisly crafted history. While it may seem like the world of beauty influencing is built on luck and looks alone, this blog will reveal the strategic thinking and PR knowledge that truly drives success in this competitive field.

When I was 10 years old I had a short lived beauty influencer era of my own. I had an instagram account where a friend and I would take turns doing reviews of any new products we got, which most always consisted of nothing more than a tinted chapstick. Since then I have always had a interest in watching the ever evolving industry beauty influencers take part in. Although I love a mindless scroll at the end of my day, through putting on my PR lens my feed has transformed into an unintentional study of market trends and PR strategies. I’ve curated my following list to include a range of not just my heavily relied on news sources, but also the most impactful beauty influencers who keep me informed about the latest products and trends.

My knowledge in Public Relations and Digital Humanites and with my passion for beauty and social media, is what drives me to learn more on this topic as we move forward with this blog! I am excited to use my real world experiences of PR and the strategies I have learned in the classroom to analize the behind the scenes of beauty world.

From micro-influencers to beauty gurus, we’ll examine how different types of influencers build their personal brands, engage with their audiences, and navigate the ever-changing landscape of social media. We’ll also look at the relationship between influencers, beauty brands, and their followers, and how this dynamic shapes the beauty industry as a whole.