As someone who has struggled with acne, I haven’t always been into makeup or skincare. However, I’ve learned to adapt my routine to suit my evolving skin. In my search for effective products, I’ve turned to TikTok, finding it incredibly helpful to see others with similar skin types share their recommendations. In this blog, I’ll discuss the most useful beauty TikTok trends for shaping your routine and highlight my top three must-have products.
The Power of GRWM
The “Get Ready With Me” (GRWM) trend is particularly beneficial for viewers. It’s fascinating how much free advertising this trend generates. For instance, Alix Earle, one of TikTok’s biggest stars, gets millions of views for her GRWM videos. The brands she features receive significant exposure without the typical feel of a paid sponsorship.
One standout product I discovered through these videos is the IT Cosmetics “Your Skin But Better” Color Correcting Full Coverage Cream. This product is a game-changer for anyone, regardless of skin type. IT Cosmetics offers both matte and dewy versions tailored to individual preferences. If you’re looking for a tinted cream that provides SPF 50 protection and can be worn sheer or under full makeup, I highly recommend this product.
Is Charlotte Tilbury Worth the Price?
Another engaging trend is the drugstore versus high-end comparison. These videos typically showcase a full face of makeup split vertically—half using high-end products and half using their drugstore equivalents. This trend has helped me realize that not all effective products need to come with a hefty price tag.
Initially, I believed that expensive name brands were essential for quality results. However, one of my favorite dupes is the Maybelline Lasting Fix 16-hr Setting Spray. Just six months ago, I would have insisted that investing in the renowned Charlotte Tilbury Airbrush Flawless Setting Spray (priced at $38 for 3.3 FL OZ) was worth it. After extensive use, I’ve concluded that Maybelline’s offering is not only more affordable but genuinely works better.
So, is Charlotte Tilbury worth the price? The answer is no, and yes. While some products like the Flawless Filter may be hard to replicate effectively, many others can be found at drugstore prices without sacrificing quality. I encourage anyone interested in makeup to engage with this trend—there are plenty of opportunities to save money while enhancing your routine!
Get UN-ready with Me
Alongside GRWM videos, the “Get UN-ready with Me” trend shows makeup removal and nighttime skincare routines. This trend is refreshing because it highlights an often-overlooked aspect of beauty—removing makeup properly.
Through these videos, I found my holy grail skincare product: the Clean It Zero Cleansing Balm by Banila Co. This cleansing balm has become an irreplaceable step in my nightly routine. It effortlessly melts away all of my makeup, including stubborn waterproof mascara, leaving my skin clean and most importantly hydrated.
TikTok has transformed how we discover and learn about beauty products. By following trends, you can find effective and affordable products tailored to your skin type. As you explore these trends, I hope you find some new products you love!
Ella Marinace 
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