Katie Farhood, a rising star in the beauty influencer world, recently sat down with me to discuss her journey from makeup-obsessed toddler to TikTok sensation. With her infectious enthusiasm and expert tips, Katie has captured the hearts of millions of followers across social media platforms.
A Lifelong Love Affair with Makeup
Katie’s passion for makeup began at an incredibly young age. “Ever since I could remember, I was drawn to the art of makeup,” she recalls. “When I was a toddler, my mom could not keep me out of her makeup drawer.” This early fascination blossomed into a full-fledged passion, with Katie practicing makeup daily from elementary school onwards.
From Instagram to TikTok: A Social Media Journey
Katie’s social media presence began on Instagram in 2018, where she shared still photos of her makeup creations. However, it was during the COVID-19 pandemic that her career truly took off. Bored in her room in 2020, Katie downloaded TikTok and began creating short-form content. Her sixth video, a tutorial on applying false strip lashes, went viral and marked a turning point in her career.
The Creative Process and Staying Relevant
When it comes to content creation, Katie emphasizes the importance of planning and staying on top of trends. She plans her videos weekly, brainstorming ideas and writing them down in her notes app. Inspiration can come from anywhere – new movies, beautiful sunsets, or even viewer requests.
Katie stresses the importance of staying updated with current trends: “Success on social media nowadays has everything to do with staying in the know about the trends that are currently going on, and the makeup world has so many popping up every single day.”
Engaging with Audience and Overcoming Challenges
For Katie, audience engagement is crucial. “Engaging with your audience is the biggest part of being a content creator,” she explains. “Constantly replying to comments and DMs is a great way to connect.” She values audience feedback highly, using it to improve her content quality.
While Katie occasionally faces creative blocks, especially during slower months, she maintains her momentum through consistent content creation and a regular filming schedule.
The Future of Beauty on Social Media
Reflecting on the evolution of beauty content on social media, Katie notes the shift towards short-form content. “Nowadays no one has the attention span to sit down and watch a 15+ minute video of someone reviewing a makeup product, they want to know if it’s good in less than 2 minutes,” she observes.
As the beauty industry continues to evolve on social media, influencers like Katie Farhood are at the forefront, adapting to new trends and connecting with audiences in innovative ways. With her passion, creativity, and ability to engage viewers, Katie is undoubtedly a rising star to watch in the beauty influencer world.
Check Katie out on TikTok!
Ella Marinace 
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