Author: Ella Marinace

The beauty industry is experiencing a dynamic shift, with diverse trends emerging across different regions of the world. From Asia to the Middle East, and from Europe to the Americas, each area contributes unique elements to the global beauty landscape. Asia-Pacific: Leading the WayThe Asia-Pacific region, excluding China and Australia, remains the largest beauty market…

Katie Farhood, a rising star in the beauty influencer world, recently sat down with me to discuss her journey from makeup-obsessed toddler to TikTok sensation. With her infectious enthusiasm and expert tips, Katie has captured the hearts of millions of followers across social media platforms. A Lifelong Love Affair with Makeup Katie’s passion for makeup…

Sunscreen is a vital part of any skincare routine, yet its importance is often underestimated. Unprotected exposure to UV rays can lead to sunburn, premature aging, and, more critically, skin cancer. Despite these risks, myths and misinformation about sunscreen persist, particularly on platforms like TikTok. However, many influencers are using their reach to promote accurate…

How Eminence Organics Uses Infographics to Simplify Skincare Science Eminence Organics is a skincare brand that has built its name around natural, organic, and sustainable practices. Since its founding in 1958 in Hungary, the brand has committed to creating products that are not only effective but also environmentally friendly. Beyond its products, Eminence is known…

Glossier, the beauty brand known for its minimalist aesthetic, made waves with its bold campaign for the 2024 U.S. presidential election. Founded by Emily Weiss in 2014, Glossier has always aimed to enhance natural beauty, and now they’ve taken a step into the political arena. The campaign, which ran from October 14 to Election Day…

Social media and the rise of beauty influencers on TikTok have significantly shaped current-day beauty standards. While some influencers push unrealistic ideals, many use their platforms to challenge these norms and promote body positivity. Beauty standards for women have gone through huge transformations throughout history, often reflecting societal values and expectations. From ancient civilizations to…

When this was most current in February 2023 the beauty industry was buzzing with the ongoing drama between Selena Gomez and Hailey Bieber, two prominent figures who have both been romantically linked to Justin Bieber. This saga, which played out largely on social media platforms like TikTok and Instagram, offers a fascinating glimpse into the…

Corporate social responsibility is something that has been increasingly on the minds of consumers in all departments. Corporate social responsibility (CSR) has also become increasingly important in the beauty industry, with many brands stepping up to address social and environmental issues. Here are some top instances of CSR in the beauty industry: Fenty Beauty: Founded…

As someone who is an avid TikTok “watcher,” I do think there can be a lot of value in what you can learn from the platform. Many talented and educated influencers have a lot to share. But of course while watching, you have to take your common sense with you. Over the past few years,…

In the heart of Los Angeles, amidst the concrete jungle of Skid Row, a new light comes forward with the non-profit Beauty 2 The Streetz. This organization, founded in 2017, has become a lifeline for those experiencing homelessness, offering not just basic necessities but also a touch of humanity and dignity, by bringing beauty back…