Author: Ella Marinace

As someone who has struggled with acne, I haven’t always been into makeup or skincare. However, I’ve learned to adapt my routine to suit my evolving skin. In my search for effective products, I’ve turned to TikTok, finding it incredibly helpful to see others with similar skin types share their recommendations. In this blog, I’ll…

The New Beauty Consumer: Informed and Ingredient-Conscious I told my mom I needed new beauty products sometime last year because the brands I was using weren’t “non-comedogenic”. She looked at me like I was crazy. Comedogenic means “tending to cause blackheads by clogging the pores”. Within Gen Z there has been a new surge in…

Hello everyone, and welcome to my blog! This is a place for anyone interested in all things beauty influencer related. Our readers can range from beauty influencers themselves, PR professionals interested in learning more about the industry, or simply someone who is fascinated by the world of online beauty trends. Here, we’ll dive deep into…