Projects

Writing for Digital Audiences: Infographic

I designed and produced this infographic in order to bring awareness to the lack of routine young americans face with skincare. My call to action was to enhance your skin type and begin your routine!

Creative Brief: Baggu

My team and I crafted a creative brief for Baggu’s UK launch, proposing a collaboration with pop icon Charli XCX to promote the brand. This campaign aimed to generate excitement and awareness ahead of Baggu’s flagship store opening in London, blending American style with British culture.

Strategic Communication Project: Lowering the Drinking Age in the US

My team and I used strategic communication to make a campaign to lower the drinking age in the US. Our target audience was middle aged parents in the US and our call to action included slogans to promote voting yes to our nre measure.

Feature Story

I took Macie Lapins personal story and journey to finding her passion of psychology at the university of oregon and turned it into a digestible feature story. My target audience was young adults aspiring to pursue a psychology major at the University of Oregon.

Campaign: Wash more, party more

I wrote an ad for my client “Stay Healthy Oregon”. For this ad my target audience was college students. I also wrote ads for parents of young children. This ad included important facts and persuasive language.

News Release: UO Central Comms Team

I ghost wrote as the University of Oregons Central Communication Team to announce the president of the university being given an award presented by Eugene Chamber of Commerce. This news release included personal anecdote quotes to the target audience of those involved in with the university.

Contact information:

ellamarinace@ellamarinace

503-989-2179